![]() You can also differentiate word marks by the way clearance searches are conducted. But Google is not limited to using its name in Product Sans only Google’s word mark protection gives them exclusivity over the term “Google” itself within the categories of goods and services they engage in. When you enter Google’s website, you see their name presented in a specific font – this font is called Product Sans. The USPTO calls this a “standard character mark.” A word mark registered in standard character format (i.e., not in any specific font but in plain text) entitles the owner to the exclusive use of the words in the applicable categories of goods and services.įor example, consider Google. This type of trademark protects the words themselves, rather than how the words appear in a design or an image. WORD MARKSĪ “word mark” is a trademark that is a word or phrase. So how do you best protect your marks, the same way Nike and other companies protect their names and logos? First, you should understand the difference between these two types of trademarks. Using the marks in commerce gives you default rights under trademark law, but registering your trademarks with the United States Patent and Trademark Office (USPTO) gives you added protection and puts the public on notice that these marks represent your brand. Nike uses these trademarks for the sale of items in different categories, such as shoes, athletic clothing, and more.Įach of these trademarkable items is considered a “mark.” The key to obtaining trademark law protection is using the mark in commerce for the sale of particular goods or services. For example, the name “Nike” and Nike’s “swoosh” logo both represent Nike’s brand. A brand can be represented in various ways, including a business name, a catchphrase or a stylized image. Generally speaking, a trademark can be a word, phrase, symbol, design or a combination of these that identifies an individual’s or entity’s brand. Should you trademark your business name and logo? Business owners may have the following questions: How do I best protect my brand? Is a trademark for my name and for my logo the same thing? Which should I trademark first? In this article, we will answer these questions and provide a broad overview of the difference between obtaining a federal trademark registration for a name versus a logo. Sexual Orientation and Gender Identity DiscriminationĪs a business owner, you may be looking to strengthen the protection of your brand – but you may not know the difference between trademark protection for your business name and your logo.Offer Letters and Employment Agreements.Non-Compete and Non-Solicitation Agreements in Employment Law.Limited Liability Company (LLC) Disputes.Digital Millennium Copyright Act (DMCA).Student-Athlete Name, Image & Likeness Rules.Talent Agency and Artist Management Contracts.International Trademark: Madrid Protocol.Intellectual Property Rights Clearance for Film and Television Productions.Copyright Registrations and Terminations.Privacy Policies and Terms and Conditions.Intellectual Property Licensing and Assignments.Blockchain Technologies and Digital Currencies.
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